The Alentejo Regional Winegrowing Commission (CVRA) has just created a solution to support producers and promote an increase in national sales.
Until May 2021, a true online wine fair will be in operation. This is a partnership between CVRA, Sonae Dott's online shopping platform - and CTT. The Wines of Alentejo Digital Fair counts, in an initial phase, with the registration of 19 producers and will debut on the next 16th of November.
Anyone wishing to buy Alentejo wine in a convenient and safe way will also be supporting national production in this sector. “This is one more measure that we have taken to promote the work of Alentejo wine producers and address the financial impact caused by the COVID-19 pandemic.
We have all been together since the beginning, reinventing ourselves and creating solutions that allow us to maintain the preponderance of wines from our region in the national economy ”, underlines Francisco Mateus, president of CVRA.
During the six months of the fair, producers will be able to sell individual bottles or packs, create exclusive campaigns and provide all information about the particularities of the region's nectars, namely with regard to terroir, grape varieties or the Wines of Alentejo Sustainability Program (PSVA), an unprecedented initiative in the national wine sector.
All products on display at the Wines of Alentejo Digital Wine Fair can be consulted and purchased at:
https://dott.pt/pt/page/vinhos-do-alentejo