Following the event of 2017, the Wines of Alentejo will return to the FIFA World Museum in Zurich, to hold tasting restricted to a group of influential guests and top professionals, namely on and off-trade, particularly mobilizing the top managers of the largest companies in the sector and consumers with high purchasing power.
The event will consist of three distinct moments:
Masterclass on Wines of Alentejo, guided by the renowned Swiss wine critic Thomas Vaterlaus. In this Masterclass it is strongly suggested that producers be present to be able to make a more personal presentation of their wines. This moment is addressed to a very restricted group of guests, exclusively professionals, up to the limit of 50 people seated.
Working Lunch - Organization of business meetings between producers and importers interested in expanding their portfolios of wines (both those that already represent Alentejo wines and those that wish to start this commercial relationship)
Afternoon networking - a time that invites participants "to exchange contacts, strengthen relationships, share knowledge or business expectations in a more informal and relaxed environment. With free format format, this space will be a space of learning and harmonization with cheeses of local production. This time will be especially interesting for students of wine or winemakers with high purchasing power, so the session will be open to a larger audience, up to 100 people.
Guest speaker: Thomas Vaterlaus
Prestigious Swiss journalist, specialized in wines and editor-in-chief of the well-known publication
VINUM. He has been through several daily newspapers of reference and, as freelancer, has signed several collaborations with the media Weltwoche, Annabelle, Sonntagszeitung, among others. Founded a company specialized in marketing and communication in the area of wines, METTLER Vaterlaus gmbh.
Location: FIFA World Football Museum
Museum created by the Fédération Internationale de Football Association (FIFA) to gather and celebrate the enriching heritage of football for sport in particular and for society in general, showing how to continue on and inspire the world. The museum tells the history of football and the federation, reveals collections of artefacts that are not to be missed for the biggest fans of this sport activity and also has a diversity of attractions, audiovisual experiences and exhibitions. It also has appropriate spaces and specialized teams to hold events:
http://www.fifamuseum.com
