The Adega do Monte Branco was founded in 2006 in Estremoz and can currently produce 200,000 litres of wine/year.

Following a six-year apprenticeship with his father at the Quinta do Mouro and after finishing a university degree which included an internship in Sonoma County, California, Luís Louro, in 2004, decided to craft his own winemaking dream. 

His mission is to produce wine from primarily Portuguese grapes in the Alentejo as based on three pillars: modernity, quality and price. Using a combination of his own vineyards and rented ones, the aim is to produce wines that have a modern profile and offer excellent value for the money, whilst pleasing the palate of today’s consumers. Moreover, his wines should have a distinctive personality and character that will link the location and the wine producer in the mind of the consumer in order to distinguish his wines from those of his competitors.
 

Adega do Monte Branco is located in Estremoz, the city in the Alentejo with the largest concentration of wine producers and with unique topological and climatic conditions for producing excellent wines.
 

The vineyard comprises twenty-five hectares and vines are planted in two soil types: granitic and calcareous. Vines are bilateral cordon trained and planting density is between 3,200 to 3,700 plants per hectare. The red varieties used are Aragonez, Trincadeira, Alicante Bouschet, Touriga Nacional, Merlot and Syrah, and the whites are Roupeiro, Arinto and Antão Vaz.

Luís Louro is directly responsible for all the stages of the wine production process – from grape growing to winemaking, either in his own or rented vineyards.

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